Richard Cui

At the age of 12, I worked the cash register at the front of my parent’s Red Rooster, and was paid with slushies and chocolate bars. I learned very quickly that owning your own business gave you flexibility, and endless responsibility all at once, and I wanted that. My thirst for anything other than the 9-5 grind has given me the chance to check boxes like: perform in front of 25,000 people, produce Superbowl commercials, and fundraising over $1 million in one night for a non-profit. Through PlanIt Sound Inc, I fuse my pursuit of imaginative creative with my expertise in music and marketing, and I’ve never worked a day since our launch in 2009.